BeEco

I participated in a discovery for an application that aims to generate ecological awareness in young Spaniards and pursuing the following strategic objectives:

• Identify possible degrees of regional and national predisposition for setting KPIs
• Identification of levers motivations to maximize engagement in App design
• Test of optimal gamification and reward models (challenges)
• Cluster/archetype analysis for the feasibility evaluation of a differential UX.
• Analysis and report of results.